Use case • Everyday investing

Turn your cash savers into investors.

Whistle helps your customers invest idle cash and unused ISA allowance through a guided, fully authorised experience embedded in your app.

myFinanceApp home screen with Whistle advice prompt

  1. 01

    £10,000 Sitting idle.

    Problem

    Millions of pounds sit idle in customer cash accounts every day, losing value to inflation. Unused ISA allowance and uninvested cash represent missed opportunities to improve customers' financial outcomes; yet most platforms have no way to act on them.

    Solution

    Whistle helps you identify these opportunities and enables customers to put their money to work through a guided, fully authorised investing experience, seamlessly embedded within your app.

    myFinanceApp accounts and goals with Whistle invest prompt

  2. 02

    Digital-first. Human-backed.

    Whistle keeps customers in your app from first prompt to funded investment. Every recommendation is backed by a named, FCA-regulated adviser, with expert support available whenever it's needed.

    Whistle risk questions chat with adviser available

  3. 03

    One recommendation. Fully explained.

    Whistle delivers a single, personalised recommendation with a clear explanation of why it's right for that customer. Every recommendation explains the chosen investment wrapper, risk profile, portfolio and projected outcomes clearly. A named, FCA-regulated adviser is always available whenever the customer wants expert guidance.

    With a single approval, Whistle takes care of everything else. Investment accounts are opened, instructions are prepared and compliance checks run automatically in the background, allowing customers to move from advice to investment without ever leaving your app.

  4. 04

    Same app. New investor.

    One tap to authorise. From then on, investments sit alongside savings and everyday banking in the same trusted experience, with ongoing access to their adviser whenever they need support.

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Integrate your way

Launch in weeks.
Expand over time.

No new FCA permissions. No upfront costs.

Launch without a build

We host the entire advice journey under your brand. Your customers move from your site into an experience that looks and feels like yours

BEST FOR THIS USE CASE

Add our advice widget to any webpage

Put regulated advice inside the journeys you already run. Your team adds a few lines of code to a page you already have.

Build your own experience

Your team designs and controls the user experience end to end. We provide the regulated advice platform behind it.

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