How Whistle works for your business and your customers
Whistle adds regulated advice inside your platform, improving retention and outcomes, while making advice more accessible for your customers.
For your business
How it works for financial services firms
We work with you to identify where advice can add the most value. Then Whistle embeds regulated advice into your customer journey, handling suitability, recommendations, implementation, reporting and human adviser oversight.
01
Advice scope
Identify where advice can add most value
We work with you to define the products, services and customer moments where regulated advice will be most useful, helping customers make better decisions and get more from what you already offer.
Investing for the future
Savings, ISAs, GIAs, pensions, lump sums and regular contributions.
Consolidating pensions
Finding, comparing and bringing old pension pots together.
Taking tax-free cash
How much to take, when to take it and what to do next.
Planning retirement income
Drawdown, annuities, blended options and sustainable income.
02
Integration options
Choose the integration model that fits your business
Whistle can launch as a co-branded website, an embedded advice widget or a custom API integration.
No new FCA permissions and no upfront costs.
Option 1
Hosted co-branded website
Launch quickly with a Whistle-powered advice journey.
- No code required
- Fastest route to launch
- Shared branding
- Fully hosted by Whistle
Option 2
Add our advice widget to any webpage
Add regulated advice into your existing app, portal or website.
- Low-code integration
- Advice inside your journey
- Triggered at key decision points
Option 3
Build your own experience
Build native advice experiences powered by Whistle Platform.
- Full front-end control
- Native customer experience
- Connect your Agents to Whistle's MCP Server
- Custom workflows
Your customer journey, with regulated advice built in
Your customers get on-demand advice when they need it, without leaving your platform.
Customer starts in your app or website
They choose advice at a relevant moment in your journey.
Whistle handles the advice
We assess suitability, provide a recommendation and take care of implementation.
Customer returns to you
Advice complete. Action taken. The relationship stays with you.
03
Regulation and reporting
Consumer Duty evidence, built in
Every Whistle advice journey creates a customer-level data receipt: a structured record of what was collected, recommended, understood, implemented and escalated.
A clear audit trail for every customer
A structured record of the fact find, suitability assessment, recommendation and customer decision.
Evidence for Understanding and Support
Captures understanding checks, customer feedback, support needs, vulnerability indicators and adviser interventions.
Actionable MI for governance teams
Aggregated data receipts help partners monitor outcomes, review trends and evidence Consumer Duty oversight.
04
Advice triage
Works alongside your existing advice capability
If you already have an internal advice firm, Whistle can complement it, handling agreed advice journeys at scale and routing qualified opportunities to your team.
Defined journeys at scale
Whistle handles repeatable advice needs within the agreed scope.
Triage by need or complexity
Customers can be routed by product, value, vulnerability, complexity or preference.
More qualified leads for your advisers
Routes customers who fit your internal team's target profile with the context needed to follow up efficiently.
For your customers
How it works for your customers
Your customers access Whistle inside your platform, answer guided questions and receive regulated advice in plain English. Whistle takes care of implementation, with an allocated adviser available throughout the journey.
01
Advice journey
Financial advice for your customers when and where they need it
Your customers access Whistle inside your platform, answer guided questions and receive regulated advice in plain English. Whistle takes care of implementation, with an allocated adviser available throughout the journey.
Start in your platform
A customer reaches a key financial moment and chooses to get advice.
Answer guided questions
Whistle gathers what's needed for suitability in a clear, reassuring journey.
Receive a recommendation
The customer gets regulated advice in plain English, with a clear explanation of why.
Allocated adviser
Every customer is allocated an expert adviser, available to answer questions by message or arrange a call.
Implementation taken care of
Whistle takes care of the action, avoiding unnecessary hand-offs.
Back in your platform
The customer returns to your app or website with the advice implemented.
02
Accessibility
Accessible advice, with care built in
Whistle makes regulated advice available to more customers, including those who may not meet the wealth thresholds of traditional advice firms. Journeys are designed to feel clear and reassuring, with extra care applied where vulnerability indicators are identified.
No minimum wealth requirements
Customers can access advice at key financial moments, across pensions, ISAs, GIAs and savings.
- Accessible regulated advice
- More affordable than traditional advice
- Available on-demand at the point of need
Vulnerable customers handled appropriately
Whistle identifies vulnerability indicators and applies the right next step within the journey.
- Extra care where needed
- Adviser involvement available throughout
- Clear records for audit and oversight
Where could advice fit in your platform?
Tell us about your customers, products and the moments that matter. We’ll explore how Whistle could add regulated advice to your journey, improve outcomes, increase retention and help customers get more from your services.